I mentioned in chat that I have been thinking that players should be able to add a description to their details, and a description and tag line to their companies details, e.g.
DHL
‘we deliver’
Reliable shipping service in the core planets…
Perhaps planets should be able to have notes, set by the governor. These could be shown to a new player selecting a planet and faction or building a base (or perhaps have a different one for those just inspecting a planet), e.g
‘Welcome to Katoa! A Manufacturing planet in a region with Fuel and Chemicals. Friendly neighbours, please join us!
[We have demand for Carbon Farmers at the moment, so you may even get a free building from us if you choose this!]’